2018•Unpublished venueRequires access
Marketing strategija na primjeru sportskog brenda Nike
Valentina Matić
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Abstract
There is probably no one in this world that doesn't own something made by Nike. Since
their humble beginnings in 1971, until today when Nike represents a synonym for the profitable
and successful company in the sports industry. By realizing the main marketing principles,
collaborating with sports superstars, they have reached worldwide success and forever changed
the world of sports. This paper analyzes Nike, use of marketing strategies and the culture of
innovation. We can say that Nike is a magnificent example of a world class company that
contains truly great sport product, utilized through clear strategy, which helps Nike win their
fans over all around the world.