Survival Strategies in the Digital Economy of a Developing Country

Firms are in constant competition for dominance and survival. Knowledge of how firms use information systems to improve operational efficiency is limited, especially in developing economies. This chapter, therefore, explored a firm's digital strategic actions for dealing with the competitive forces in the digital economy of a developing country. This chapter adopted a qualitative case study approach. A digital enterprise in a developing economy was selected as a case. Using Porter's five competitive forces model, an analysis of the environment and the strategic actions of the firm was carried out. Findings from this chapter serve as a stepping-stone in expounding the digital strategic actions of firms in dealing with the market forces in the digital economy. This study is, arguably, one of the first to examine the competitive forces and survival strategies of a digital enterprise in the digital economy of a developing country.