2010•Journal of Information Technology Applications and ManagementRequires access

Innovative Converged Service and It's Adoption, Use and Diffusion : A Holistic Approach to Diffusion of Innovations, Combining Adoption-Diffusion and Use Diffusion Paradigms

Yeong‐Wha Sawng, Myung-Hwan Rim, Seongho Kim, Kazuyuki Motohashi

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Key concepts: Diffusion, Diffusion of innovations, Service (business), Innovation diffusion, Business, Marketing, Thermodynamics, Physics

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Innovative Converged Service and It's Adoption, Use and Diffusion : A Holistic Approach to Diffusion of Innovations, Combining Adoption-Diffusion and Use Diffusion Paradigms — Research Paper | ScholarLens