2014•Unpublished venueRequires access

THE IMPACT OF PERCEIVED QUALITY, PERCEIVED VALUE, PERCEIVED PRICE AND PERCEIVED RISK TOWARDS PURCHASE INTENTION OF STORE BRANDS (A CASE STUDY OF CARREFOUR IN S.PARMAN)

Shintia Dewi

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Key concepts: Risk perception, Perceived quality, Value (mathematics), Advertising, Quality (philosophy), Business, Marketing, Perception

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THE IMPACT OF PERCEIVED QUALITY, PERCEIVED VALUE, PERCEIVED PRICE AND PERCEIVED RISK TOWARDS PURCHASE INTENTION OF STORE BRANDS (A CASE STUDY OF CARREFOUR IN S.PARMAN) — Research Paper | ScholarLens