Digital marketing in the hospitality industry
Antonio Ferrone
Abstract
Antonio Ferrone
Abstract
Hospitality industry. The development of the hotel industry. Digital marketing in the hospitality industry. The influence of online travel agencies. Sustainability in the hotel industry. Corporate social responsibility.
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Hospitality industry. The development of the hotel industry. Digital marketing in the hospitality industry. The influence of online travel agencies. Sustainability in the hotel industry. Corporate social responsibility.
Key concepts: Hospitality, Marketing, Business, Digital marketing, Hospitality industry, Engineering, Engineering management, Tourism