2015•Journal of the Association for Information SystemsOpen access

A proposed model of business co-creation for service innovation

Ja‐Shen Chen, Ang Chin Hui

Abstract

This study explores the dynamics of collaboration between travel agents and their suppliers in co-creating value for their customers. It examines the relationship among co-creation elements, service innovation, technology adoption and environmental change. Results indicate that all the above effects are significant.

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Key concepts: Business, Co-creation, Process management, Service (business), Business model, Knowledge management, Computer science, Marketing