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2006•The Academy of Customer Satisfaction ManagementRequires access

Impact of Interactivity and Personalization on Customer Satisfaction and System Quality In Web Site

OH se-gu, Hyounjoong Kim

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Key concepts: Personalization, Interactivity, Customer satisfaction, Quality (philosophy), Computer science, World Wide Web, Business, Marketing

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Impact of Interactivity and Personalization on Customer Satisfaction and System Quality In Web Site — Research Paper | ScholarLens