A SURVEY OF FACTORS AFFECTING INVESTORS INVESTMENT DECISIONS: AN ASSESSMENT OF INVESTORS APPROACH AND PORTFOLIO STRATEGIES

In today’s financial marketplace, maximizing the return of an investment strategy is critical to a large super fund’s long-term success. Portfolio Management can help one to gain control on investments and deliver some meaningful value to earnings from the investments, like when a strategy is aggressive the chance of attaining a higher goal is higher. An efficient strategy can be obtained from portfolio theory, which shows good estimates on risk and return. In this volatile environment, many investors have questioned the wisdom of thinking about asset allocation solely in strategic terms and have shown renewed interest in tactical approaches but on the flip side there are factors like investment related worries, personal needs, temperament, age, etc of the investors have a significant effect on the portfolio while making investment decision. The purpose of the research is to analyze the various factors affecting the investors while taking investment decisions and their approach towards portfolio construction and also tried to explore and develop the various critically evaluated strategies, for individual investors as per their age, income level, requirement, etc.