DrèzeXavier, R BellDavid
Abstract
Manufacturer trade promotion spending is second only to cost of goods sold as a profit-and-loss item, yet manufacturers often lose money on these deals as a result of forward-buying by retailers. T...
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Manufacturer trade promotion spending is second only to cost of goods sold as a profit-and-loss item, yet manufacturers often lose money on these deals as a result of forward-buying by retailers. T...
Key concepts: Business, Profit (economics), Commerce, Promotion (chess), Industrial organization, Trade promotion, Marketing, Microeconomics