The right to erasure of personal data available on the internet

The paper examines the right to erasure of personal data ("the right to be forgotten"), as a specific reflection of the right to privacy in the era of information technology. In line with the solutions of the General Data Protection Regulation of the European Union (GDPR), Serbia enacted the Act on the Protection of Personal Data of the Republic of Serbia (2018), which endevours to adapt the content of the right to erasure of data to the circumstances of wide availability of personal data on the global worldwide network - the Internet.The paper aims to present the right to erasure to the domestic scientific and professional audiences, bearing in mind that its wording leaves room for diverging interpretations. The author first briefly outlines the circumstances which have led to introducing the right to erasure of data. The content and the manner of exercising this right have been presented, with reference to the case law of the Court of the Justice of the European Union (CJEU), including the key pro and con arguments.Then, the author discusses the discrepancies in the substance of this right on served in the CJEU jurisprudence (on the one hand) and the substance of this right as envisaged in the GDPR (on the other hand). Finally, the author analyzes the conditions under which this right can be exercised provisions, under the GDPR and the Serbian Personal Data on the Protection Act (2018), particularly in terms of the reasons that may lead to granting the request for erasure of personal data as well as the exceptions from exercising this right in case of balancing interests.