THE IMPACT OF SOCIAL MEDIA ON SMALL ENTERPRISES IN INDIA

For the economic enhancement of any country small and medium enterprises considered as a main contributors. Nowadays social media become a new tool for communication, interaction not only for the peoples but for the businesses as well. This research shows the effect of social media networking sites on small businesses in and social media penetration in India. Now the companies take the social media as a marketing tool to reach the target customer and in India Social media is flourishing at very rapidly. People are related on a worldwide scale and usually contribute in each other’s lives with the online system. For example “Liking” a product on Facebook can reach virally very quickly in the whole web social media channels. It is not very usual that people rely on the opinions of their acquaintance far more than a glossy magazine advertisement. Many people think products and services directly via social media channels using video through YouTube, which numerous cases is then spread and information is taken via many other social media websites. However, on the basis of review of literature its find there is a positive impact of social media networking sites on small business entrepreneurs and they are self motivated to use this platform.