Tourism Development in Jembong Sub-Village, Ambengan Village

This research aimed at mapping the tourism potency and formulating pilot tourism objects to be developed in the area of Jembong Waterfall, Ambengan Village.The data was collected by using non-test technique utilizing document study and analysis, observation, questionnaire and interview.The result of this research showed that: Firstly, Jembong Sub-village, Ambengan Village had a main excellence in the forms of natural beauty and a waterfall tourism object which was sufficiently famous and had developed (existing) as a sport-ecotourism.Tourism support included handcrafts and arts from banana midrib and dry leaves, along with the developed arts in Ambengan Village included rindik, angklung, bondres, baleganur, and gong.Secondly, the prospective pilot objects to be developed were: selfie & groupie, waterfall rappelling (wet rappelling, canyoning), camping ground, camping, experiential learning, outdoor activities, auto terrain vehicle, supported with Balinese art attractions, culinary, homestay, handicraft/art shop.