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2020•Place Branding and Public DiplomacyRequires access

Ningbo city branding and public diplomacy under the belt and road initiative in China

Shixin Ivy Zhang, Yi Jasmine Wang, Nancy Xiuzhi Liu, Yat Ming Loo

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Key concepts: Public diplomacy, Diplomacy, China, Nation branding, Stakeholder, Place branding, Context (archaeology), Corporate branding

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