The Geek-Culture as the New Youth Sociocultural Phenomenon of Contemporary Russian Society

The article presents the results of the analysis of geek-culture as a youth sociocultural phenomenon of contemporary Russian society. The author paid special attention to the ideas of Alvin Toffler, who revealed the trend of fragmentation of society into mini-cultures that eventually turn into subcultures. New modern subcultural associations do not try to isolate themselves from the universal cultural space. They seek to integrate into the world cultural space. The result is the formation of super-subcultures. One of such supersubcultures is the geek-culture, which is actively developing both in Western and Russian societies. The empirical base of the study was the results of B. Sattles’ research, based on data of the social network “Twitter”. The author paid attention to social and journalistic interpretation of this phenomenon. The peculiarity of the work is the author’s definition of geek-culture and specification of its key constituent elements, based on empirical research.