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2008•Unpublished venueRequires access

THE EFFECTS OF ADVERTISING

Gillian Dyer

Open publisher page 4 citations

Abstract

In the previous chapter I discussed the influence of advertising on the decision-making and the output of broadcasting and the press. In fact, the whole question of the influence of advertising, particularly on us as individuals, is one of continuing debate. It is an issue which concerns a number of people, not least the advertisers who want to know or be sure that people buy advertised goods and therefore that their messages are effective.

About this research paper

What this paper is about

In the previous chapter I discussed the influence of advertising on the decision-making and the output of broadcasting and the press. In fact, the whole question of the influence of advertising, particularly on us as individuals, is one of continuing debate. It is an issue which concerns a number of people, not least the advertisers who want to know or be sure that people buy advertised goods and therefore that their messages are effective.

Why it matters

OpenAlex reports 4 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

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Method / approach

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Available abstract

In the previous chapter I discussed the influence of advertising on the decision-making and the output of broadcasting and the press. In fact, the whole question of the influence of advertising, particularly on us as individuals, is one of continuing debate. It is an issue which concerns a number of people, not least the advertisers who want to know or be sure that people buy advertised goods and therefore that their messages are effective.

Key concepts: Advertising, Business

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