DEVELOPMENT OF NEW ECONOMY - DIGITAL ECONOMY

The digital economy has a large impact on social development and therefore on the development of the economy. The process of globalization has also caused the development of digitization in all spheres of society, as well as the need for continuous improvement. The digital economy has led to progress in the technical-technological sense, which has the effect of improving all the factors of production, starting from the basic assets, the means of labor and the subject of labor to the intangible assets. Digital devices have become part of everyday life both in private life and in business ventures that make economic activity. Numbers of users of modern technology are increasing the demand for high-quality and technologically advanced products are increasing rapidly. The digital economy is based on the intangible things, information, innovations and creativity of the expansion of economic potential. Digital networks and communication and technology infrastructures provide a global platform for people and companies to communicate and collaborate with each other. The digital economy is based on intangible assets, information, innovation and creativity, in order to optimally develop the economic potential. The characteristics of the digital economy are globalization, mobility, and integration, and direct electronic commerce, digital products. Digital economy has resulted in positive effects in terms of informing users about products, prices, supply, demand and other parameters that are important to the decision making process. Digital economy refers to an economy based on digital technologies including digital communications networks, (Internet, Intranet, private networks), computer software and other related information technologies. It is the result of transformational effects of new technologies in the sphere of information and communication. In other words, the term digital economy refers to the convergence of old economics, information and communication technologies, computers (computer technology) and digital electronics. Convergence, the old economies and the aforementioned technologies has created a hybrid techno-economic innovation system that encourages tremendous organizational change, causing major changes in all spheres of economic and social life such as retailing, transport, financial services, production, educations, health’s, media, etc.