Suggestive Measures To Empower The Heirs Of Handicrafts

India is a country of traditional art and amazing crafts. Most of such handicrafts are inherent in artisans and are passed by generations to generations. The artisans are the true preservers of this wealth who are blessed with intrinsic art and god gifted skills. Despite their great contribution towards heritage and economy, the quality of their life is a burning question today. These artists are the priceless “Heirs of Handicrafts” who are to be taken care of and promoted with due considerations and inspiring environment. Therefore, this paper focuses on socio-economic condition of rural handicraft artisans and suggests appropriate measures to promote, revive and preserve various handicrafts of Surenderanagar district. Key Words: Handicrafts, Rural Artisans, Socio-Economic Condition, Hereditary Skills, Languishing Crafts, Suggestive Promotional Measures Policy