THE EFFECT OF SALES PROMOTION TO PURCHASING DECESION IN 7-ELEVEN RAJAMANGALA UNIVERSITY OF TECHNOLOGY THANYABURI

This study aims to study about sales promotion affecting to purchasing decision by consumers. In this research, the researcher use survey technique by create the questionnaire to customer interested in 7-eleven?s promotion. This method will help researcher to measure the effectiveness sales promotion to customers will buy product in 7-eleven. The questionnaire was employed to survey 200 respondents who shopped at 7-eleven, this sample not select base on gender but include customer of both male and female who purchase product at 7-eleven and they from faculty of business administration and engineering in Rajamangala University of Technology Thanyaburi. The finding showed that the majority of 7-eleven?s customers are female which equal to 111 persons and male which equal to 89 persons. From faculty of business administration is 109 persons and from faculty of engineering is 91 persons. From this research sales promotion affecting to purchasing decision, sales promotion in this research have 4 indicators. There are discount, buy one get one free, premium, and member card. From 4 indicators, discount more dominant influence to purchasing decision than the other indicators.