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2016•Unpublished venueRequires access

THE INFLUENCE OF PROMOTIONAL MIX TOWARD PURCHASE DECISION (STUDY CASE OF UBER TECHNOLOGIES INC.)

Rendy Try Krisnanda

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Key concepts: Advertising, Marketing mix, Marketing, Business

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THE INFLUENCE OF PROMOTIONAL MIX TOWARD PURCHASE DECISION (STUDY CASE OF UBER TECHNOLOGIES INC.) — Research Paper | ScholarLens