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2020•Journal of Communication DesignRequires access

Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty

Jinho Choi

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Key concepts: Brand loyalty, Advertising, Brand management, Brand equity, Brand awareness, Business, Brand extension, Value (mathematics)

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Effects of Advertising Attitude, Brand Trust, Brand Attachment, and Brand Value on Brand Loyalty — Research Paper | ScholarLens