Graeme Drummond, John Ensor, Ruth Ashford
Abstract
Product development is a strategic necessity. In terms of product development, organizations can modify, imitate or innovate. A rigorous New Product Development (NPD) process is essential to avoid marketing failures. Additionally, managers must address the concept of innovation across the entire organization.
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Product development is a strategic necessity. In terms of product development, organizations can modify, imitate or innovate. A rigorous New Product Development (NPD) process is essential to avoid marketing failures. Additionally, managers must address the concept of innovation across the entire organization.
Key concepts: New product development, Product (mathematics), Product innovation, Business, Industrial organization, Marketing, Mathematics, Geometry