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2019•The Journal of Internet Electronic Commerce ResarchRequires access

The Effect of Mobile App Icon Color on Download Intention

Mokrean Choi, Jai-Yeol Son

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Abstract

This paper argues that the proper choice and combination of app icon colors are expected to have a positive impact on users’ app icon preference, which in turn influences favorably their intention to download a mobile app. To empirically test the argument, we first extracted the color combinations that match the user

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What this paper is about

This paper argues that the proper choice and combination of app icon colors are expected to have a positive impact on users’ app icon preference, which in turn influences favorably their intention to download a mobile app. To empirically test the argument, we first extracted the color combinations that match the user

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Available abstract

This paper argues that the proper choice and combination of app icon colors are expected to have a positive impact on users’ app icon preference, which in turn influences favorably their intention to download a mobile app. To empirically test the argument, we first extracted the color combinations that match the user

Key concepts: Icon, Download, Mobile apps, Argument (complex analysis), Computer science, Preference, Advertising, Internet privacy

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