Research on Interactive Journalism in the Background of Big Data, Virtual Reality Technology and Media Convergence

Nowadays, by using novel information techniques such as multiple interaction, data visualization, and scene immersion, they bring news users brand new experience of reading, viewing, and information using. The interaction way of interactive journalism is divided into three different types under the influence of big data technology, virtual reality technology and media convergence, namely data-controlled interaction, scene-controlled interaction and content-controlled interaction. The interaction features of these interactive journalism works depend on certain computers technology, and three ways of interaction modes create different interactive experiences for users through different technologies and serve for different news communication intention. However, for all the three kinds of interactive journalism are based on human-works interaction, compared with the imaginative design of interactive art, interactive journalism still appears to be relatively simple in performance. Further research on these issues may provide useful reference for the journalism works creators to develop and innovate the way to express.