2012•Korean Journal of Sports ScienceRequires access

A Study on the relationship among Brand Choice Right, Brand Reliability, Brand Value, and Brand Loyalty of Sport Brand.

Sung Kyun Cho, Jeong-Woo Jeon

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Key concepts: Brand equity, Brand loyalty, Brand awareness, Advertising, Brand management, Brand extension, Business, Reliability (semiconductor)

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A Study on the relationship among Brand Choice Right, Brand Reliability, Brand Value, and Brand Loyalty of Sport Brand. — Research Paper | ScholarLens