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2019•FOCUS Journal of International BusinessOpen access

The Development of Strategic Planning Process for SME's of Tanzania

Peter Gwesso Matare, T. N. Sreedhara

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Abstract

Nowadays, small and medium enterprises (SMEs) are facing a very demanding and competitive environment in Tanzania. The demanding and competitiveness required SMEs to be constantly attentive to the current situation and plan for the future. Tanzania's SME firms should engage in practicing strategic planning activities to develop their chances of firm's survival and success as industry development. The main objective of the study is to develop a strategic planning model for guiding Tanzania's SME firms in their future strategic planning. The specific objective of this study is to identify and determine the main factors and barriers that obstruct strategic planning application in SMEs of Tanzania. It is observed that most SMEs are implementing a myopic and informal approach to strategic planning and are facing many barriers to its implementation.

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What this paper is about

Nowadays, small and medium enterprises (SMEs) are facing a very demanding and competitive environment in Tanzania. The demanding and competitiveness required SMEs to be constantly attentive to the current situation and plan for the future. Tanzania's SME firms should engage in practicing strategic planning activities to develop their chances of firm's survival and success as industry development. The main objective of the study is to develop a strategic planning model for guiding Tanzania's SME firms in their future strategic planning. The specific objective of this study is to identify and determine the main factors and barriers that obstruct strategic planning application in SMEs of Tanzania. It is observed that most SMEs are implementing a myopic and informal approach to strategic planning and are facing many barriers to its implementation.

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Available abstract

Nowadays, small and medium enterprises (SMEs) are facing a very demanding and competitive environment in Tanzania. The demanding and competitiveness required SMEs to be constantly attentive to the current situation and plan for the future. Tanzania's SME firms should engage in practicing strategic planning activities to develop their chances of firm's survival and success as industry development. The main objective of the study is to develop a strategic planning model for guiding Tanzania's SME firms in their future strategic planning. The specific objective of this study is to identify and determine the main factors and barriers that obstruct strategic planning application in SMEs of Tanzania. It is observed that most SMEs are implementing a myopic and informal approach to strategic planning and are facing many barriers to its implementation.

Key concepts: Tanzania, Process management, Process (computing), Business, Computer science, Environmental planning, Geography, Operating system

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