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2015•South Asian Journal of Marketing & Management ResearchRequires access

A study of factorsw influencing adoption behaviour of consumers towrds E-commerce and M-Commerce in India

Anushree Poddar, Shruti Luthra

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Abstract

The buying and selling of products and services over the web is known as E-Commerce. New E-Commerce applications are now using wireless and mobile network knows as “Wireless E-Commerce” or “Mobile Commerce”. Five models TRA, TAM, TPB, IDT and UTUAT the discuss that the perceived ease of use, perceived usefulness, subjective norms, personal innovativeness and perceived behavioural control are strong determinants of the intention to adopt E-Commerce and M-Commerce. Variables like Risk and Trust have been introduced by analysing the gaps found by reviewing the literature.

About this research paper

What this paper is about

The buying and selling of products and services over the web is known as E-Commerce. New E-Commerce applications are now using wireless and mobile network knows as “Wireless E-Commerce” or “Mobile Commerce”. Five models TRA, TAM, TPB, IDT and UTUAT the discuss that the perceived ease of use, perceived usefulness, subjective norms, personal innovativeness and perceived behavioural control are strong determinants of the intention to adopt E-Commerce and M-Commerce. Variables like Risk and Trust have been introduced by analysing the gaps found by reviewing the literature.

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Available abstract

The buying and selling of products and services over the web is known as E-Commerce. New E-Commerce applications are now using wireless and mobile network knows as “Wireless E-Commerce” or “Mobile Commerce”. Five models TRA, TAM, TPB, IDT and UTUAT the discuss that the perceived ease of use, perceived usefulness, subjective norms, personal innovativeness and perceived behavioural control are strong determinants of the intention to adopt E-Commerce and M-Commerce. Variables like Risk and Trust have been introduced by analysing the gaps found by reviewing the literature.

Key concepts: Mobile commerce, E-commerce, Theory of planned behavior, Usability, Control (management), Technology acceptance model, Advertising, Wireless

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