2013Journals & Books Hosting (International Knowledge Sharing Platform)Open access

The Quality of Customer Service and Satisfaction Levels at Koforidua Polytechnic Restaurant, EasternRegion, Ghana.

Samuel Addae-Boateng, SamuelAyittah Kwabena, Yaw Brew

Open full text 0 citations

Abstract

The study was undertaken to assess the level of customer satisfaction.Literature on customer service quality was reviewed and primary data were gathered percentages, tabulations, cross-tabulations,pie and bar charts were used to analyse and presentthe data.The study revealed, among other things, that regular customers who patronize the resta There were indications of negative gaps between customers' service quality expectations and the service quality the Restaurant actually delivered to customers.On the more important service quality attributes such as re responsiveness, assurance, and empathy, the Restaurant is rated average; on tangibles (physical evidence), the least important attribute, the Restaurant is rated high.Based on the findings and the conclusions drawn, recommendations were made to help improve the Restaurant's performance and customer satisfaction levels.

Open-access reader

About this research paper

What this paper is about

The study was undertaken to assess the level of customer satisfaction.Literature on customer service quality was reviewed and primary data were gathered percentages, tabulations, cross-tabulations,pie and bar charts were used to analyse and presentthe data.The study revealed, among other things, that regular customers who patronize the resta There were indications of negative gaps between customers' service quality expectations and the service quality the Restaurant actually delivered to customers.On the more important service quality attributes such as re responsiveness, assurance, and empathy, the Restaurant is rated average; on tangibles (physical evidence), the least important attribute, the Restaurant is rated high.Based on the findings and the conclusions drawn, recommendations were made to help improve the Restaurant's performance and customer satisfaction levels.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The study was undertaken to assess the level of customer satisfaction.Literature on customer service quality was reviewed and primary data were gathered percentages, tabulations, cross-tabulations,pie and bar charts were used to analyse and presentthe data.The study revealed, among other things, that regular customers who patronize the resta There were indications of negative gaps between customers' service quality expectations and the service quality the Restaurant actually delivered to customers.On the more important service quality attributes such as re responsiveness, assurance, and empathy, the Restaurant is rated average; on tangibles (physical evidence), the least important attribute, the Restaurant is rated high.Based on the findings and the conclusions drawn, recommendations were made to help improve the Restaurant's performance and customer satisfaction levels.

Key concepts: Service quality, Customer satisfaction, Marketing, Quality (philosophy), Service (business), Reliability (semiconductor), Business, Empathy

Related papers

Back to paper searchBrowse research topicsOriginal source
The Quality of Customer Service and Satisfaction Levels at Koforidua Polytechnic Restaurant, EasternRegion, Ghana. — Research Paper | ScholarLens