International marketing strategy in multinational companies

In the article, International marketing strategy is being considered as one of the strongest impacts of multinational companies in order to achieve success on the international market. Also, the significant attention is paid to carefully considering global business strategy whenever it comes to the formation of Marketing Strategy.International Marketing Managers have also to take into the consideration cultural, political and economical characteristics of each country; otherwise the efficiency of the Marketing strategy is going to be less. While talking about the marketing strategy formation, the author marks out the key part of head offices of multinational companies which play an important role on regional and global levels, as well as the decision-making which is directly related to international customers. In the frame of International marketing strategy, the author discusses some important issues such as passing over the marketing experience, safety and quality of product, international pricing policy, international policy of distribution and advertising and furthermore the examples of successful multinational companies such as ‘’Coca- Cola’’, ‘’BMW’’, ’’Nestle’’, ‘’BIC’’, ‘’McDonald’’, ’’HYNDAI’’, ‘’Rolex’’ ’’Timex’’ and etc. are given.