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2019•Journal of Economic Behavior & OrganizationRequires access

Which nudges do businesses like? Managers’ attitudes towards nudges directed at their business or at their customers

Ariel Tikotsky, Eyal Péer, Yuval Feldman

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Key concepts: Nudge theory, Choice architecture, Incentive, Government (linguistics), Perception, Marketing, Economics, Public relations

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Which nudges do businesses like? Managers’ attitudes towards nudges directed at their business or at their customers — Research Paper | ScholarLens