To the question of tendency and conjuncture of the meat market

With regard to the problem under the study, it is worth pointing out facts new to Ukraine, which have already been recognized by the market economy state. First of all, that the functioning of the market is closely linked to the deepening of the social division of labor, industrial relations, and that it (the market) has evolved into a coherent system of economic relations between the subjects. As a consequence, the market covers the process of circulation of goods and services under the scheme: supply-intermediary-demand, and market economy – production-distribution-exchange-consumption. Scientists O.V. Sholudko, O.A. Bitter, Z.P. Berezovsky argue that in order to shape the market for beef cattle, the implementation of the supply of goods must be expressed through the so-called exchange infrastructure: exchanges, wholesale markets, auctions, trading houses, fairs, branded shops, retail, urban markets. In our opinion, this list of infrastructure components misses out on such components as the spontaneous markets on the streets of big cities and resort centers, which actually exist and will not disappear in the near future. This is counteracted by objective factors, the most important of which is the struggle of the small food producer for survival. Specifically to the topic, it should be noted that, under the existing natural, climatic and economic conditions, it is relevant for the region, and Lviv region in particular, to create on the market, in accordance with the components of market infrastructure, conditions for increasing supply of beef in order to meet the demand for these products. At the same time, it is economically important to work simultaneously to ensure the production of competitive, quality products that would be in demand among consumers. The saturation of the domestic market for meat and products of its various producers is a confirmation of the high demand for these products. Therefore, the justification of effective management of beef cattle is to take advantage of market relations and marketing research in the production of competitive products. And, at the expense of livestock products, a person satisfies 40–50% of their need for food. In particular, a person should consume at least 100 grams of protein daily, including 70 grams of animal origin, for nutrition. Providing the population with food is perhaps the most responsible problem of the economy and politics.