Giving Science Innovation Systems a 'Nudge'
Kirsty de Jong, Urs Daellenbach, Sally Davenport, Jarrod Haar, Shirley Leitch
Abstract
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Kirsty de Jong, Urs Daellenbach, Sally Davenport, Jarrod Haar, Shirley Leitch
Abstract
Open-access reader
IntroductionChoice architecture “refers to the practice of influencing choice by changing the manner in which options are presented to people” (Samson, 2018: 125). Choice architecture can be thought of as an aggregate of “nudges”, which Thaler and Sunstein define as “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding
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IntroductionChoice architecture “refers to the practice of influencing choice by changing the manner in which options are presented to people” (Samson, 2018: 125). Choice architecture can be thought of as an aggregate of “nudges”, which Thaler and Sunstein define as “any aspect of the choice architecture that alters people’s behaviour in a predictable way without forbidding
Key concepts: Nudge theory, Choice architecture, Architecture, Aggregate (composite), Positive economics, Economics, Computer science, Psychology