INTERVIEWING METHODOLOGY IN THE FORMAT OF SOCIAL TALK SHOW BASED ON “HOVORYT UKRAINA” TV PROGRAMME

This paper represents evaluation of the methods required for the TV talk show interview. The case of this paper is the project “Hovoryt Ukraina” on “Ukraine” TV channel. The aim of this paper is to develop the interview techniques for social talk show guests. This study uses the following methods: the bibliographic method – to determine theoretical research base; the method of analysis and synthesis – to study the researches that have been done in the field and to determine existing interview techniques; the observation method – to establish the main features of the work of journalists in social talk show; the simulation method – to develop an interviewing methodology for social talk show, using the TV show “Hovoryt Ukraina” as a basis for evaluation). A newly developed interviewing methodology is represented as a result of this research. This study has a huge potential to be used as a part of the study programme on the faculties of journalism as well as for professionals who work in the media, particularly on TV talk shows.