Recommendation Based on Users’ Long‐Term and Short‐Term Interests with Attention

Recommendations based on user behavior sequences are becoming more and more common. Some studies consider user behavior sequences as interests directly, ignoring the mining and representation of implicit features. However, user behaviors contain a lot of information, such as consumption habits and dynamic preferences. In order to better locate user interests, this paper proposes a Bi‐GRU neural network with attention to model user’s long‐term historical preferences and short‐term consumption motivations. First, a Bi‐GRU network is established to solve the long‐term dependence problem in sequences, and attention mechanism is introduced to capture user interest changes related to the target item. Then, user’s short‐term interaction trajectory based on self‐attention is modeled to distinguish the importance of each potential feature. Finally, combined with long‐term and short‐term interests, the next behavior is predicted. We conducted extensive experiments on Amazon and MovieLens datasets. The experimental results demonstrate that the proposed model outperforms current state‐of‐the‐art models in Recall and NDCG indicators. Especially in MovieLens dataset, compared with other RNN‐based models, our proposed model improved at least 2.32% at Recall@20, which verifies the effectiveness of modeling long‐term and short‐term interest of users, respectively.