Product Conceptual Design Method Based on Intuitionistic Fuzzy Binary Semantics Group Decision Making

Faced with a fiercely competitive market environment, enterprises are investing huge resources, such as human resource, capital and material resources to research and develop new products. The product conceptual design determines the quality, cost and reliability of the final product and is considered to be the most important stage in the product life cycle. Considering the ambiguity of information in the product conceptual design process and the interactivity of experts in selecting conceptual products, a product conceptual design method based on intuitionistic fuzzy binary semantics group decision making is proposed, and a case is used to illustrate the proposed method.