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Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es salaam, Tanzania

Robert Mhidze Wende

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Abstract

A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Commerce at Strathmore University

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What this paper is about

A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Commerce at Strathmore University

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

A thesis submitted in partial fulfillment of the requirement for the Degree of Master of Commerce at Strathmore University

Key concepts: Tanzania, Dar es salaam, Business, Loyalty business model, Marketing, Relationship marketing, Loyalty, Marketing management

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Influence of relationship marketing on customer loyalty in the telecommunication industry in Dar es salaam, Tanzania — Research Paper | ScholarLens