Теоретико-методичне забезпечення управління інвестиційною діяльністю організації(Theoretical and methodical provision of organizations’ investment activity management)

У роботі запропоновано теоретико-методичне забезпечення управління інвестиційною діяльністю організації в умовах економічної нестабільності. Запропоновано методику визначення інтегрального рангу якості інвестиційного забезпечення на основі приватних інвестицій. Зроблено висновок, що підвищення ефективності управління інвестиційною діяльністю організації може бути досягнуто лише після врахування всіх чинників, що впливають на його рівень як на макро- і мезорівні (тобто з боку держави, регіону та галузі), так і на мікрорівні (з боку самого підприємства). The article provides theoretical and methodological support for organizations’ investment activity management in the conditions of economic instability. It was revealed that the viability and efficiency of enterprise, organization, or any other socioeconomic system nowadays depends to a large extent on rational investment activity. The analysis of the most commonly used definitions of the «investment activity» concept was carried out and author’s definition of «enterprise’s investment attractiveness» was given. The main methods for assessing investment attractiveness in relation to the source of acquired information were divided into three groups: methods based on various expert assessments; methods based on statistical information; combined methods based on expert statistical calculations. The authors proved that today the enterprise’s or organization’s investment activity is possible under the condition of innovative development and dissemination of innovative processes within the framework of a specific enterprise. Organizations’ investment support system is established appropriately to ensure each type of innovation, which is considered both separately and in the relationship with other elements of the general innovation process of the enterprise. The authors’ definition of organizations’ innovative processes investment support is given. The method for determining the investment support quality integral rank through private investment was proposed in the article. The specified methodology is universal and allows to make calculations both for the individual enterprises and generally for branches of the national economy as a whole. The authors proved that effective investment activity management should ensure implementation of the chosen strategy for the organization’s development by attracting domestic and foreign capital, improving its solvency and liquidity in conditions of optimal risk, taking into account existing and potential resources of the organization, peculiarities of its functioning, etc. It was concluded that organization’s investment activity management efficiency can be achieved only considering all factors that affect its status at macro- and meso-level (ie, from the state, region and industry), and at the micro level (from the enterprise itself.)