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2010•Journal of Consumer StudiesRequires access

An Overview of Behavioral Decision Theory (BDT) in Consumer Behavior: Focusing on 2000-2009 Korean Studies

Jin Yong Lee

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Key concepts: Decision theory, Psychology, Cognitive psychology, Social psychology, Computer science, Economics, Microeconomics

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An Overview of Behavioral Decision Theory (BDT) in Consumer Behavior: Focusing on 2000-2009 Korean Studies — Research Paper | ScholarLens