STRATEGY IMPLEMENTATION ON PERFORMANCE OF STAR HOTELS IN NAIROBI COUNTY, KENYA

The specific objectives of the study were to examine the effect of strategic resource allocation, leadership, organization structure and culture on performance of star hotels in Nairobi County. This study was guided by three theories; agency theory, Resource based view theory, human capital theory, and profit maximization theory. The study used the descriptive research design with a target population of 40 hotel managers in Nairobi County. Census sampling strategy was used in data collection where all units were involved. Data collection was done using questionnaires. The data was classified and tabulated according to research objectives and analyzed using Statistical Package for Social Science (SPSS version 21). Descriptive, correlation, and regression analysis was conducted. The findings revealed that there were positive and statistically significant effects of resource allocation, leadership, organization structure, and organization culture on revenue of hotels. The findings also indicated that hotel characteristics had a mediating effect on the relationship between strategy implementation and hotel revenue. The findings of the study supported earlier studies which found positive impacts of these variables. Key Words: Strategic Resource Allocation, Leadership, Organization Structure, Organization Culture CITATION: Patty, L., Okumu, S. N., & Fr. Mathenge, P. (2019). Strategy implementation on perfomance of star hotels in Nairobi County, Kenya. The Strategic Journal of Business & Change Management, 6 (3), 664 – 669.