A Study on the Problems and Strategies of Paper Media Art Criticism in the New Media Environment

With the popularity of the Internet and the use of mobile clients, the development of new media has rapidly surpassed that of paper media, and the space for art criticism is more inclined to new media. The development of paper media is facing challenges and threats. In the context of new media, paper media art criticism has many problems such as small capacity with fixed themes, high production cost, slow transmission speed, less subject of communication and one-direction of paper media art criticism. Meanwhile, some strategies are suggested for paper media art criticism to develop online business, create propagation mode, reform operation mode and personalize development of content.