2019•Advances in intelligent systems and computingRequires access

Affective Design of Store Window Displays for Selected Philippine Retail Brands: Guidelines for an Affective Visual Merchandising

Eugene Julius Caliva, Maria Celine Salera, Angelica Jean Mari Tajonera, Abigail Rose Tan, Keneth Sedilla

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Key concepts: Affect (linguistics), Preference, Advertising, Product (mathematics), Set (abstract data type), Psychology, Marketing, Business

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Affective Design of Store Window Displays for Selected Philippine Retail Brands: Guidelines for an Affective Visual Merchandising — Research Paper | ScholarLens