The Analysis Of The Influence Of Economic Value Added (eva) And Market Value Added (mva) Toward Stock Return Of Consumer Goods Industry Listed On The Indonesia Stock Exchange Period 2009-2014

This research is done with the objective to know empirically the influence of Economic Value Added and Market Value Added toward stock return. Population of this study is Consumer Goods Companies. The sampling technique is purposive sampling, with total sample of 14 Consumer Goods Companies listed in the Indonesia Stock Exchange period 2009-2014. The technique of data analysis that is used is Data Panel, and based on Chow Test, the most suitable method for this research is Common Effect. Hypothesis testing using t-test for partial test, f-test for simultaneous test and coefficient of determination. The result of this research indicates that partially Economic Value Added and Market Value Added have no influence on the stock return. And for the simultaneous test, Economic Value Added and Market Value Added also have no influence on the stock return simultaneously. Furthermore, the coefficient of determination result is 0.0458 or in other words, the variable stock return can be explained by Economic Value Added and Market Value Added by 4,58%. While the 95.42% is explained by other factors outside this research. Keywords: Economic Value Added, Market Value Added, Stock Return