Social Media Marketing in Small Businesses Case: Social Media Marketing Approaches of a small company in Netherlands.

The main aims of this study are to understand what called social media, social media marketing and how small businesses nowadays are doing with this. This research is going to discover social media marketing (objectives, strategy, and tactics) for small businesses as well as a measurable tool to optimize this. The objectives of the study are to clarify the extent of social\nmedia, social media marketing, and the benefits as well as drawbacks of using social media in marketing for small businesses.\nThe theoretical part of the study is based on literature of social media marketing as well as previous studies on social media marketing. The research method is a case study with exploratory approach. The empirical data was gathered by conducting interviews with who have responsible of managing marketing and social media activities in companies. The case study part of the research analyzed the findings of the studying concerning the links between social media and marketing in small businesses. It provides insights on how a company can use social media as marketing tool in Dutch market. More specifically, the case study part attempts to explore how a small business starts executing marketing through social media and which opportunities as well as challenges social media marketing creates for those companies. In addition, the findings will describe details these social media marketing activities in a Dutch company so that the readers can themselves perceive whether social media marketing can work effectively for small businesses or not. This part also discusses the way in which small businesses might evaluate their marketing through social media.\nAs a result of the thesis, suggestions for social media marketing actions are introduced to these companies. As a conclusion, the case company is recommended to move forward with the suggestions for next steps in social media marketing.