Crisis Management and Consideration of Enterprises for the Production of Public Goods in Kosovo's Publication as a New State

The process of the sanation of enterprises producing public goods represents a very complex, risky and expensive (politically, economically and business) venture. The long-lasting policy of treating the sector for production of public goods as an activity has its basic task to provide sheaply of gratis, the supplying of population and economy with public goods and services as well as exclusive political criteria in the choice of their management along with the non-selective subventions of various political, macroeconomic and business failures, developed an incremental conduct in practically each enterprise for the production of public goods regarding the changes in social, economic and technological surrounding. The start position in the present work is that it is necessary to raise the work efficiency of the enterprises for the production of public goods – by implementing the relevant techniques of crisis management with inner (internal) restructuring on the basis of individual programs made by respecting the methods and concepts of the following techniques: strategic planning and managing, team work, reengineering and benchmarking on one side and the specificities of restructuring these enterprises in societies and economies in transition and being reflected in undeveloped market infrastructure and absence of adequate regulatory public mechanisms for the substitution of the market mechanisms. This fact gives the certain degree of subjectivity to the whole process of the sanation of the enterprises producing public goods. According to this, the authors selected an approach where the basic task of the crisis management in this sanation of enterprises for the production of public goods in the adaptation of so-called soft elements (software) as (1) Changes in the structure of might between inner and outer factors with emphasis on making a precise, public and transparent framework for the public regulation of the conduct of enterprises running their business in the regime of natural or administrative monopoly, (2) Improvements in regulatory circles and rules of game for performing key business processes in the production and distribution of public goods, (3) Adaptation of general frameworks defining the role and economic position of employees and (4) Development of the culture of organization (of the production of public goods) ensuring the quality of contents of characteristic rituals of the employees' behaviour in the function of more efficient satisfaction of the needs of customers or users of public goods and services.