Intellectual Property Rights and the Protection of Africa's Traditional Knowledge

This chapter examines the media, intellectual property rights and the protection of Africa's traditional knowledge in the digital age. It reviews literature on intellectual property, intellectual property rights, the various forms of intellectual property rights and the misappropriation and infringement on intellectual property rights, traditional knowledge, and media in digital age. The chapter provides perspectives on the issues and controversies on the non-protection of traditional knowledge within the existing frameworks of IP system and rules. It points out that the products of Africa's traditional knowledge are in dire need of protection against global competitors and therefore urges African governments to take advantage of the IP rules to negotiate with industrialized countries for the protection of their products. The chapter called for the enactment of tougher legislations to halt the menace of counterfeiting and digital piracy and deliberate use of the media to promote the products. It also made some recommendations that would help Africa defend its IP.