INNOVATIVE MARKETING DIRECTIONS IN LATVIA

Marketing is a perspective area in different branches. Since modern marketing is customer-oriented, i.e.aimed at finding out and satisfaction of customers demand, it is important to investigate the status of innovative marketing of Latvia during the recent years.The object of the present research paper is marketing, the subject of the research paper is analysis of the innovative marketing of Latvia.The objective of the research paper is to study the marketing process of innovative areas in Latvia and innovative marketing problems, to elucidate the business environment factors influencing the innovative marketing effectiveness, to develop proposals for solving problems and for innovative marketing management mechanism by making use of relationship between these factors in investigation of innovative marketing directions.The tasks advanced in order to reach the objective:1) to identify the concept of innovative marketing,2)to carry out analysis of the business environment factors influencing innovative marketing,3)to study different experience in mangement of innovative marketing and the possibilities of their accomodation to the innovative marketing of Latvia.Reserch methods are reported analysis of innovative marketing, business environment, marketing management, study of correlation between innovative marketing and business environment, economic and statistical analysis of the business environment results, innovative marketing metrics.