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PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN MAKANAN DAN MINUMAN DI KAFE BINGSOO MALANG

Putri Ira Rachmawati, Joko Samboro

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Abstract

This study aims to analyze the influence of sosial factors and personal factors on purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously or partially . This research is a survey with the following variables : social factors, personal factors and purchasing decision. Collection techniques used questionnaires , with technique of accidental sampling to 87 respondents ( visitors ) of Bingsoo cafe Malang. From this study it can be concluded that social factors and personal factors together or simultaneously influence the purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously. Partially, personal factors are more dominant significantly influence the purchasing decisions of food and beverages in the Bingsoo cafe Malang.

About this research paper

What this paper is about

This study aims to analyze the influence of sosial factors and personal factors on purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously or partially . This research is a survey with the following variables : social factors, personal factors and purchasing decision. Collection techniques used questionnaires , with technique of accidental sampling to 87 respondents ( visitors ) of Bingsoo cafe Malang. From this study it can be concluded that social factors and personal factors together or simultaneously influence the purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously. Partially, personal factors are more dominant significantly influence the purchasing decisions of food and beverages in the Bingsoo cafe Malang.

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Available abstract

This study aims to analyze the influence of sosial factors and personal factors on purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously or partially . This research is a survey with the following variables : social factors, personal factors and purchasing decision. Collection techniques used questionnaires , with technique of accidental sampling to 87 respondents ( visitors ) of Bingsoo cafe Malang. From this study it can be concluded that social factors and personal factors together or simultaneously influence the purchasing decision of food and beverages at Bingsoo cafe Malang simultaneously. Partially, personal factors are more dominant significantly influence the purchasing decisions of food and beverages in the Bingsoo cafe Malang.

Key concepts: Accidental sampling, Purchasing decision, Purchasing, Advertising, Business, Marketing, Sociology, Population

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PENGARUH FAKTOR SOSIAL DAN FAKTOR PRIBADI TERHADAP KEPUTUSAN PEMBELIAN MAKANAN DAN MINUMAN DI KAFE BINGSOO MALANG — Research Paper | ScholarLens