FUNCTIONALITY AND PERFORMANCE OF MEDIA MANAGEMENT

Media management is at the crossroads of communications and economics, not only because of the public response from the functioning of the media, but also because of the interdisciplinary intertwining of strict economic principles and fundamental knowledge of communication science. It is a complex array of accumulated knowledge in various social sciences, confirmed by empirical research. To this, globalization is added as a relatively new phenomenon, so the field of media research is becoming even more attractive and interesting. As the media transports values, attitudes, feelings and ideas to the world, acting as mediators in the distribution of information from one to many points in its classical version and interactive, stimulating dialogue, the "new media" version of this article is also considered analyze the parameters and characteristics of the media society as a systemic entity whose structures are outlined by themselves and where the coexistence of people is influenced by them.