2019•Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)Open access

The Influence of Relationship Marketing and Customer Retention

Arlin Ferlina Mochamad Trenggana, Leni Cahyani

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Key concepts: Marketing, Customer retention, Business, Relationship marketing, Computer science, Marketing management, Service quality, Service (business)

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