A Broad Study on Personalized Web Search

The Internet is a global network connected worldwide with wealth in information is a boon to human. Desired information is retrieved through web search engines. Search engine is indispensable software that operates between the user and the information repository that retrieves relevant information according to the query given in an automated manner. Even though search engines do good job, may mislead users in many ways. Most of the time the users may find difficult to get their preferred information in precise. As, the utility of search engine is affected by inevitable factors there is a need to improve the utility of search engine. Web search personalization is the solution to provide users with their desired information. Web search personalization is a challenging process as the search engine has to efficiently acquire user’s real time information. This paper focuses on various functions, issues, recent trends, approaches and evaluation techniques on personalized web search.