2019Unpublished venueRequires access

Social Media Guidelines & Marketing Best Practices

Karen Evans

Open publisher page 0 citations

Abstract

As a small business owner, you know the ins and outs of your business. But do you also have your social media guidelines in place? Social media is vital for every small business. Search engines use social media as a page ranking factor. Potential customers look to social media to establish trust, learn current information and more. Your business needs social media. But are you the right person to manage your social media profiles? In most cases, probably not.

About this research paper

What this paper is about

As a small business owner, you know the ins and outs of your business. But do you also have your social media guidelines in place? Social media is vital for every small business. Search engines use social media as a page ranking factor. Potential customers look to social media to establish trust, learn current information and more. Your business needs social media. But are you the right person to manage your social media profiles? In most cases, probably not.

Why it matters

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Method / approach

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Available abstract

As a small business owner, you know the ins and outs of your business. But do you also have your social media guidelines in place? Social media is vital for every small business. Search engines use social media as a page ranking factor. Potential customers look to social media to establish trust, learn current information and more. Your business needs social media. But are you the right person to manage your social media profiles? In most cases, probably not.

Key concepts: Social media, Business, Media management, Social media marketing, Public relations, Search engine optimization, Social media optimization, Media relations

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